Course details

The Basics of Marketing

The Basics of Marketing


Overview/Description
Target Audience
Prerequisites
Expected Duration
Lesson Objectives
Course Number
Expertise Level



Overview/Description
Successful marketing is about optimizing the value you offer customers, as well as the value you get from them in return. Understanding its function will help you better understand the relationship that companies need to build with their customers. Knowing how to effectively advertise and use each distribution channel will help you stand out from the competition. In this course, you'll learn about the key functions of modern marketing and its link to overall corporate strategy. You'll also consider the role of advertising and distribution in digital marketing. Finally, you'll learn about the foundations for creating a marketing strategy and making the most of each advertisement in your distribution model.

Target Audience
Anyone who wants to develop or refine their marketing skills.

Prerequisites
None

Expected Duration (hours)
0.5

Lesson Objectives

The Basics of Marketing

  • match business styles to the underlying principles that guide decision making
  • identify the key objectives of the marketing function in organizations
  • identify the key characteristics of online marketing
  • recognize descriptions of market segmentation and targeting
  • match positioning strategies to their descriptions
  • identify elements of the marketing mix
  • identify elements of the modern marketing mix
  • recognize characteristics of modern marketing
  • Course Number:
    mkt_05_a01_bs_enus

    Expertise Level
    Everyone