Course details

Writing Skills for Public Relations

Writing Skills for Public Relations


Overview/Description
Target Audience
Prerequisites
Expected Duration
Lesson Objectives
Course Number
Expertise Level



Overview/Description
The ability to write well is an essential skill and responsibility for all public relations (PR) professionals. Good writing is often time consuming and doesn't always come easy, but it's vital for connecting with your target audience and conveying your key brand messages in a clear and engaging manner. In this course, you'll learn how to develop written messages for your public relation initiative. You’ll explore how to create and distribute attention-grabbing press and social media releases. You’ll also learn techniques for managing an effective social media marketing campaign.

Target Audience
Individuals who are new to Public Relations or anyone wishing to refresh their Public Relations skills

Prerequisites
None

Expected Duration (hours)
0.3

Lesson Objectives

Writing Skills for Public Relations

  • identify the characteristics of a compelling key message
  • recognize how to write a press release that gets the attention of your intended audience
  • recognize best practices for distributing a press release
  • identify key characteristics of quality social media releases
  • recognize ways to build engaging social media into your public relations campaign
  • Course Number:
    amk_01_a02_bs_enus

    Expertise Level
    Everyone