Course details

Managing Your Corporate Reputation Online

Managing Your Corporate Reputation Online


Overview/Description
Target Audience
Prerequisites
Expected Duration
Lesson Objectives
Course Number
Expertise Level



Overview/Description
Social media pages, user review sites, and online communities are some common digital marketing tools used to connect with your target market. These tools, however, can also be used by customers to rate – and complain about – a company’s products or services. Without proper online reputation management, your relationship with your customers may be irrevocably damaged. In this course, you’ll learn how to build and maintain relationships with your online customers to protect your corporate reputation. You’ll also learn how to use digital PR, blogs, and online user communities to drive your brand.

Target Audience
Anyone who wants to participate in planning digital marketing initiatives for organizations of any size

Prerequisites
None

Expected Duration (hours)
0.5

Lesson Objectives

Managing Your Corporate Reputation Online

  • recognize the four major trends of the digital revolution
  • recognize how to intensify your connection with consumers
  • recognize the scope and potential of online PR
  • recognize how to generate traffic for your organization's blog
  • recall uses of social communities in an online PR strategy
  • respond appropriately to a media crisis
  • use strategies for managing reputation through content marketing and online PR
  • Course Number:
    amk_02_a03_bs_enus

    Expertise Level
    Intermediate