Course details

Google AdWords: Using Audience, Placements & Keywords

Google AdWords: Using Audience, Placements & Keywords


Overview/Description
Expected Duration
Lesson Objectives
Course Number
Expertise Level



Overview/Description

To ensure that your ads are successful learn to explore and manipulate the different types of data in Google AdWords. Find out how to use topics, keywords, and placements, and track location data and audience demographics.



Expected Duration (hours)
0.6

Lesson Objectives

Google AdWords: Using Audience, Placements & Keywords

  • Creating a target audience
  • Viewing & analyzing demographics
  • Using topics
  • Managing placements
  • Understanding the keyword interface
  • Managing keywords
  • Understanding location data
  • Course Number:
    ds_goads18_03_enus

    Expertise Level
    Intermediate