Aspire Journeys

Marketing in the Digital World

  • 34 Courses | 18h 56m 1s
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The growth of mobile devices and social media have dramatically changed how consumers interact online, and it's up to organizations to adapt.  To get the most out of Digital Marketing, it's important to understand the vital fundamentals in digital marketing touchpoints and transformation including the consumer's behaviors and expectations in today's digital marketplace.  Learn strategies to help optimize digital marketing in your organization.

Digital marketing can greatly increase your customer audience, but first you must know how to start.  Learn more about digital opportunities and strategies.

  • 4 Courses | 2h 27m 34s

Digital Marketing through Websites and Email

Today, when customers have a need or a problem to solve, the first step is to search for an answer online.  Learn more about how customers search for solutions to their needs and how businesses can match those searches with the right online presence.

  • 6 Courses | 3h 50m 26s

Social Selling using Social Media

Learn more about the most popular social media tools, and how personal branding and an active community can be a real differentiator for your organization, and how it can support your overall business objectives.

  • 5 Courses | 2h 55m 49s

Customer Service in a Digital World

Learn about the importance of using social media and other digital tools to support your customers, and how companies are adapting to this new way of addressing customer issues.

  • 8 Courses | 4h 13m 32s

Digital Challenges and Risks

Without careful management, risks can easily get out of hand, especially in a social media environment.  Learn about strategies for managing digital challenges and risks.

  • 5 Courses | 2h 33m 28s

Embracing a Digital Mindset

A digital mindset means understanding the power of digital technology to transform interactions within the business, and can help you gain a richer set of customer insights by analyzing the way they interact with your organization through your digital assets.  Explore the customer and company benefits of adopting a digital mindset.

  • 6 Courses | 2h 55m 12s

COURSES INCLUDED

Embracing the Digital Opportunity
The growth of mobile devices and social media have dramatically changed how consumers interact online. This has had a profound effect on how businesses market services and products to their customers. The facts about Digital are compelling. People prefer to interact online, mobile devices now account for over 50 percent of web page views, the current worldwide total number of Internet users is 4.5 billion, and social media users worldwide represent 3.2 billion people. In this course, you'll learn how digital provides opportunities for understanding the customer journey, creating sustainable business growth, and fostering more highly functioning organizations, teams, and individuals. You'll also learn how organizations can benefit from applying digital technologies and practices to their marketing plans and strategies. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft
7 videos | 37m
has Assessment available Badge
Digital Transformation Insights: Marketing, Sales & Engineering Functions
By leveraging digital transformation in your marketing, sales, and engineering functions, you can gain insights into customer needs, increase efficiencies in your development cycles, and foster an environment of innovative capabilities and development. In this course you'll learn about techniques for digitally transforming service delivery models, product and service development processes, and engineering and construction activities. You'll also learn about the key benefits of digital mapping and biomimicry.
7 videos | 46m
has Assessment available Badge
Design Thinking for Innovation: Defining Opportunities
Engaging with stakeholders produces valuable data, which can be constructively used for analyzing the stakeholder experience. In this course, you will learn how to translate data into actionable insights and define opportunities through tools like experience mapping and affinity clustering. This course was developed with subject matter provided by PDD. (www.pddinnovation.com)
7 videos | 31m
has Assessment available Badge Certification PMI PDU
Framing Opportunities for Effective Data-driven Decision Making
Framing opportunities for effective data-driven decision making involves documenting a specific opportunity and desired business outcome. This helps to ensure that you focus resources on the right analysis, at the right time, and with the right approach. In this course, you will learn how to frame a problem by asking the right questions. You'll also learn about identifying and testing assumptions. Finally, you'll learn how to create an effective problem statement. This course was developed with subject matter provided by the International Institute for Analytics.  (www.iianalytics.com)
6 videos | 31m
has Assessment available Badge Certification PMI PDU
Building a Digital Market via Websites and Email
According to recent research, over 90% of business-to-business customers carry out online research before they make a purchase decision. It’s clear that it’s important for every business to have an online presence. Today, when customers have a need or a problem to solve, the first step is to search for an answer online.
In this course, you’ll learn about how customers search for solutions to their needs and how businesses can match those searches with the right online presence.
You’ll also learn how an online presence can be designed to engage and connect with customers, building strong relationships to support your business, as well as how you can increase conversion by optimizing your website content for searches.
Finally, you’ll examine the role of email marketing, which continues to provide one of the highest returns on investment of any digital channel by examining the key elements of compelling email communications, including how they align to your customer’s journey, and how they can help you to achieve your business objectives. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft
9 videos | 50m
has Assessment available Badge
Reaching Customers Digitally
Every company knows that to attract new customers and retain existing ones, they must be able to harness the opportunities that the internet provides. To reach this target market online, you’ll need an effective digital marketing strategy. In this course, you'll learn about marketing communication strategies that will help you connect with your customers. You’ll explore the digital marketing funnel, which can lead your customers from considering your product or service to actually buying it. In addition, you’ll learn about digital marketing planning and the role of social media in marketing.
7 videos | 17m
has Assessment available Badge
Helping Customers Find You
In addition to social media marketing, many companies are now using search engine marketing (SEM) to reach out to their target markets. SEM is one of the most powerful digital marketing tools available, eclipsing traditional advertising. In this course, you'll learn about the importance of SEM, and how it can help bump your site to the top of a search engine results page. You’ll explore search engine optimization (SEO), as well as organic tactics for improving your website’s ranking. You’ll learn about offsite strategies to help you leverage external organizations. And you’ll also discover paid for search tactics to help you target interested customers in your market.