Designing Digital Experiences
- 4 Courses | 1h 31m 7s
- 25 Books | 85h 53m
- 4 Audiobooks | 13h 13m 58s
Well-designed digital experiences improve interactions between the customer and a product or service by engaging customers in the design process. Learn how to engage your customers in the design process whenever possible and see how this engagement helps promote a better understanding of their needs.
COURSES INCLUDED
Exploring Customer Journey Mapping
To understand the different feelings and cognitive processes a customer undergoes when dealing with your organization, you need a tool that can document every step of their experience. Customer journey mapping is one such tool, and is essential in helping you understand customer needs and define problems highlighted by their experiences. In this course, you'll discover how to create a customer journey map, a customer-centric problem solving tool that can enable you to brainstorm effective solutions to key customer pain points. You'll also explore how to recognize and prioritize specific actions to improve your customer focus while avoiding common mapping mistakes.
7 videos |
22m
Assessment
Badge
PMI PDU
Exploring the Relationship between UI and UX Design
User-friendly apps are more than just a pretty user interface (UI). They ensure the user experience (UX) is pleasing. People expect interacting with a digital product, be it a smartphone, laptop, or tablet, to be a friction-free, pleasurable experience. By understanding the relationship between the UI and the UX, your company can provide just that. In this course, you'll explore UI/UX design and how together, they result in user-pleasing apps with effective user interface design. You'll learn about basic principles as well as current trends in UX and UI design. Finally, you'll discover how to evaluate the emotional impact of user experience.
7 videos |
24m
Assessment
Badge
PMI PDU
Achieving Customer-centric Design with User Personas
Your organization depends on its ability to win every customer interaction. User personas - detailed descriptions of archetypal end users - are the gateway to designing customer-centric products and experiences that address customer needs. Building user personas will help you develop products and services your customers truly want. In this course, you'll learn the essential elements of user personas and the business information to be gained from them. You'll also learn how to build a user persona, which data to include in a persona, and the qualities of an effective persona. And you'll discover what customer-centric design can tell you about your customer, and how it will benefit your business.
7 videos |
20m
Assessment
Badge
PMI PDU
Getting Started with Design Thinking
The main aim of your organization's product or service is to help your customers achieve a specific goal or overcome a problem. This is where the concept of design thinking comes in. Design thinking is a customer-centric approach to determining how best to meet customer needs. In this course, you'll explore ways to develop customer focus to help you define problems. You'll explore design thinking strategies, including how to reframe problems, how to brainstorm solutions, and when to use prototypes. You'll also identify best practices for user testing, as well as for and gathering and reviewing feedback for effective problem solving.
7 videos |
23m
Assessment
Badge
PMI PDU
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EARN A DIGITAL BADGE WHEN YOU COMPLETE THESE COURSES
Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.
Digital badges are yours to keep, forever.BOOKS INCLUDED
Book
MIT Sloan Management Review on Designing Digital ExperiencesIn this collection of articles from MIT Sloan Management Review, you'll learn what makes a digital experience favorable, and how you can ensure that both you and the user benefit from the experience.
41m
By MIT Sloan Management Review
Book
MIT Sloan Management Review Article on How Frictionless Should Things Be?This article from MIT Sloan Management Review discusses how escalating concerns over cybersecurity are prompting companies and many others to rethink how frictionless things should be.
2m
By Bruce Posner
Book
Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design SchoolProviding a toolkit to apply concepts for immediate use in everyday work, this comprehensive playbook presents a framework for design thinking that is relevant to business management, marketing, and design strategies.
1h 36m
By Idris Mootee
Book
Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer ExperiencesProviding insight into each element that affects customer experience, this book offers a set of concrete actions you can take today to leverage cloud computing into technical innovation and better business outcomes at all levels of your organization.
3h 41m
By Eric Berridge
Book
Smashing UX Design: Foundations for Designing Online User ExperiencesComplete with checklists and case studies from real UX projects, this expert guide provides an overview of UX and User Centered Design and examines in detail sixteen of the most common UX design and research tools and techniques for your web projects.
6h 29m
By James Chudley, Jesmond Allen
Book
Jobs to Be Done: A Roadmap for Customer-Centered InnovationPacked with examples from every industry, this guide gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success.
2h 35m
By David Farber, Jessica Wattman, Stephen Wunker
Book
Customer Innovation: Customer-Centric Strategy for Enduring GrowthPacked with real world examples from leading global companies, this book provides the framework needed to shift from a product-oriented to a solutions-oriented focus and from a transaction-based to a co-creation-based customer relationship.
3h 53m
By Marion Debruyne
Book
It's Our Research: Getting Stakeholder Buy-in for User Experience Research ProjectsOffering tried and tested techniques for working to reach positive, useful, and fruitful outcomes, this book provides a strategic framework for people who practice UX research and wish to be heard by their stakeholders.
4h 19m
By Tomer Sharon
Book
Successful User Experience: Strategies and RoadmapsLeveraging material honed in user experience courses and over 25 years in the field, the author of this book provides you with a hands-on guide for pulling all of the User Experience (UX) pieces together to create a strategy that includes tactics, tools, and methodologies.
4h 23m
By Elizabeth Rosenzweig
Book
Bottlenecks: Aligning UX Design with User PsychologyWith examples, strategies, and high-stakes case studies, this book fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design.
4h 22m
By David C. Evans
Book
Universal UX Design: Building Multicultural User ExperienceWith hands-on examples throughout, this practical guide teaches readers about international concerns on the development of a uniquely branded, yet culturally appealing, software end-product.
4h 27m
By Alberto Ferreira
Book
The Essential Persona Lifecycle: Your Guide to Building and Using PersonasCovering all areas including planning, creating, launching, evaluating, and determining ROI, this invaluable guide provides a practical and immediately applicable how-to reference for building and using personas in your product development process.
5h 48m
By John Pruitt, Tamara Adlin
Book
Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More BusinessProviding step-by-step guidance toward implementing the buyer persona approach, based on the advice of an internationally-respected expert, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes.
3h 10m
By Adele Revella
Book
Personas: User-Focused DesignDevelopers should be able to describe the user of the product via vivid depictions, as if they were already using the product. This book provides readers with valuable insights for clearly formulating how to turn a product's potential into reality.
3h 27m
By Lene Nielsen
Book
Communicating the User Experience: A Practical Guide for Creating Useful UX DocumentationBy showing you how to take ideas from business requirements, user research, and documentation to create and develop your UX vision, this clear and focused resource provides practical guidance on this growing field and shares valuable advice that you can put into practice immediately.
3h 12m
By Richard Caddick, Steve Cable
Book
Design Thinking Research: Making Distinctions: Collaboration versus CooperationOffering readers a closer look at design thinking, its innovation processes and methods, this book shows how these methods and strategies actually work in companies, and introduces new technologies and their functions.
7h 53m
By Christoph Meinel, Hasso Plattner, Larry Leifer (eds)
Book
B2B Customer Experience: A Practical Guide to Delivering Exceptional CXIntensely practical in its approach and supported by real-world examples, this essential resource shows readers how to deliver the very best customer experience within the business-to-business realm.
4h 7m
By Nick Hague, Paul Hague
Book
Customer-Driven Transformation: How Being Design-Led Helps Companies Get the Right Services to MarketA cutting-edge book on one of the hottest management fields, this practical guide provides inspiring content for any business leader who wants to understand how to reinvent their value proposition to gain market share and win customers.
3h 56m
By James Samperi, Joe Heapy, Oliver King
Book
The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and EcosystemsPacked with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups.
4h 34m
By Larry Leifer, Michael Lewrick, Patrick Link
Book
Building Digital Experience Platforms: A Guide to Developing Next-Generation Enterprise ApplicationsEmploying case studies and real-world proven examples to illustrate the topics being taught, this book will show you how to use digital experience platforms (DXP) to improve your development productivity and release timelines.
3h 37m
By Shailesh Kumar Shivakumar, Sourabhh Sethii
Book
The Driver in the Driverless Car: How Your Technology Choices Create the Future, Second EditionTech experts Vivek Wadhwa and Alex Salkever describe dozens of astonishing technological advances in this fascinating and thought-provoking book, which asks what kind of future lies ahead-Star Trek or Mad Max?
3h 22m
By Alex Salkever, Vivek Wadhwa
Book
The Real-Time Revolution: Transforming Your Organization to Value Customer TimeTime has become a precious commodity, so business leaders who can save their customers' time more effectively than competitors do will win their loyalty. This book shows how it's done.
3h 22m
By Jerry Power, Tom Ferratt
BOOK SUMMARY
B2B Customer Experience: A Practical Guide to Delivering Exceptional CXIn this book, authors Paul and Nick Hague discuss how to dramatically enhance the customer experience in your B2B organization. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
11m
By Nick Hague, Paul Hague
BOOK SUMMARY
Customer-Driven Transformation: How Being Design-Led Helps Companies Get the Right Services to MarketCustomer-Driven Transformation aims to help you understand the importance of designing products with the consumer in mind, as well as how to go about creating products and services that people want to buy. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
14m
By James Samperi, Joe Heapy, Oliver King
Book
Service Management Online: Creating a Successful Service Request CatalogueIncluding a selection of templates that you can use in your daily work routine, this book is a practical guide for anyone involved with the creation and development of efficient service request catalogues for consumer and business services.
2h 32m
By Phyllis Drucker
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AUDIOBOOKS INCLUDED
Audiobook
The Driver in the Driverless Car: How Your Technology Choices Create the Future, Second EditionThe Driver in the Driverless Car: How Your Technology Choices Create the Future
5h 58m 53s
By Alex Salkever, Vivek Wadhwa
Audiobook
The Real-Time Revolution: Transforming Your Organization to Value Customer TimeThis audio edition is a comprehensive, authoritative guide to thriving in a revolution that is sweeping every industry and sector.
6h 26m 45s
By Jerry Power, Tom Ferratt
AUDIOBOOK SUMMARY
Customer-Driven Transformation: How Being Design-Led Helps Companies Get the Right Services to MarketCustomer-Driven Transformation aims to help you understand the importance of designing products with the consumer in mind, as well as how to go about creating products and services that people want to buy. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
26m 12s
By James Samperi, Joe Heapy, Oliver King
AUDIOBOOK SUMMARY
B2B Customer Experience: A Practical Guide to Delivering Exceptional CXIn this book, authors Paul and Nick Hague discuss how to dramatically enhance the customer experience in your B2B organization. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
22m 8s
By Nick Hague, Paul Hague
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FREE ACCESS
SKILL BENCHMARKS INCLUDED
Users First Mindset
The Users First Mindset benchmark will measure your ability to recall and relate the underlying concepts of thinking about users first. You will be evaluated on the principles of user research and understanding needs, the theory of researching user journeys, and how to consider accessibility regulations and best practices. A learner who scores high on this benchmark demonstrates that they have the essential users first skills and can understand and grasp the underlying users first concepts and practices.
15m
| 10 questions