Marketing Strategy & Planning
- 8 Books | 26h 7m
- 11 Audiobooks | 29h 13m 21s
Marketers need to create compelling strategies and plans to effectively grow the business. Expand your capabilities to ensure you hit the mark. A marketing strategy is a long-term approach to selling your products or services. The goal of this strategy is to create a sustainable, successful business that connects with customers and continues to grow. Discover why your business needs a documented marketing strategy to be successful.
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Digital badges are yours to keep, forever.BOOKS INCLUDED
Book
Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big DataOffering practical tips and actionable strategies for implementing more personalized marketing immediately, this book provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.
4h 1m
By Dominique Levin, Ömer Artun
Book
What Customers Crave: How to Create Relevant and Memorable Experiences at Every TouchpointExamining how the hyper-connected economy is radically changing consumer expectations, this book is jam-packed with tools and examples to show companies what they need to do to stay on top.
3h 18m
By Nicholas J. Webb
Book
It's Not the Size of the Data -- It's How You Use It: Smarter Marketing with Analytics and DashboardsShowing you how to use marketing analytics to improve decisions and reap rewards, this step-by-step guide supplies a simple yet rigorous methodology and wealth of case studies to help any size organization, in any industry, turn data into productive action.
3h 43m
By Koen Pauwels
Book
Mobile Marketing: How Mobile Technology is Revolutionising Marketing, Communications and AdvertisingTo help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, this thorough guide gives practical and hands-on training on how to design, implement and measure an effective digital strategy.
3h 31m
By Daniel Rowles
Book
The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting ImpressionsContaining a wide variety of simple but powerfully effective strategies, this book includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you.
3h 13m
By Noah Fleming
Book
Ready, Set, CurateUsing case studies and relevant examples, this thorough book shows you how to elevate the most important content from an endless sea of learning information and offers strategies to better connect with your audience.
1h 42m
By Allison Anderson (eds), Ben Betts
Book
Marketing Analytics: A Practical Guide to Real Marketing ScienceAssuming no prior knowledge, this thorough guide introduces concepts relating to statistics, marketing strategy, and consumer behavior and then works through a series of problems by providing various data modeling options as solutions.
3h 29m
By Mike Grigsby
Book
Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More BusinessProviding step-by-step guidance toward implementing the buyer persona approach, based on the advice of an internationally-respected expert, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes.
3h 10m
By Adele Revella
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AUDIOBOOKS INCLUDED
AUDIOBOOK SUMMARY
The Prisoner and the Penguin: And 75 other Modern Marketing StoriesThe Prisoner and the Penguin reveals some of the best known marketing success stories from famous (sometimes infamous) and successful brands. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
18m 24s
By Giles Lury
AUDIOBOOK SUMMARY
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition IrrelevantBlue Ocean Strategy methodically explains how to formulate and execute the strategies you need to get your organization into an open market space and escape the pressure of intense competition. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
9m 15s
By Renée Mauborgne, W. Chan Kim
AUDIOBOOK SUMMARY
Capturing Customers.com: Radical Strategies for Selling and Marketing in a Wired WorldCapturing Customers.com guides business owners in the art of applying technology to customer relations strategies. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
20m 54s
By George Colombo
AUDIOBOOK SUMMARY
Digital Relevance: Developing Marketing Content and Strategies that Drive ResultsIn Digital Relevance, Albee outlines various tactics to make your online marketing strategies a success. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
22m 44s
By Ardath Albee
AUDIOBOOK SUMMARY
The Invisible Brand: Marketing In The Age Of Automation, Big Data, And Machine LearningThe Invisible Brand explores how artificial intelligence has become an integral part of the marketing and advertising sphere and how it affects companies and consumers. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
20m 39s
By William Ammerman
AUDIOBOOK SUMMARY
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, 4th EditionUnderstanding Digital Marketing provides a comprehensive look at digital marketing and the strategies to help you get the most out of your investments. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
19m 31s
By Damian Ryan
Audiobook
Fanocracy: Turning Fans into Customers and Customers into FansThis audio edition is a bold guide to converting customer passion into marketing power. Read by the authors.
8h 26m 59s
By David Meerman Scott, Reiko Scott
Audiobook
Purple Cow: Transform Your Business by Being RemarkableThis audio edition urges you to put a remarkable Purple Cow into everything you build, and everything you do, to create something truly noticeable.
2h 58m 42s
By Seth Godin
Audiobook
Location Is (Still) Everything: The Surprising Influence of the Real World on How we Search, Shop, and Sell in the Virtual OneThis audio edition offers a fascinating, in-depth look at how and why we use the Internet to search, shop, and sell.
6h 38m 1s
By David R. Bell
Audiobook
The Mesh: Why the Future of Business is SharingThis audio edition illustrates an information-enabled commerce that's already driving new businesses and renewing old ones. Read by the author.
4h 30m 13s
By Lisa Gansky
Audiobook
The First Mile: A Launch Manual for Getting Great Ideas Into the MarketIn this audio edition, author Scott Anthony equips innovators with new tools, questions, and examples to speed through this crucial early stage of innovation.
4h 47m 59s
By Scott D. Anthony
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