Business Strategy: Managing Organizational Value Sales Follow up

In this one-hour course discover how to align organizational activities with a strategic goal of adding value to customers through value-based management. Explore key value drivers and the role of the Value Manager and Value Management Office (VMO), along with several other topics.

Begin by learning the importance of value in business strategy, and also basic concepts of value-based management. Examine the growth, efficiency, and financial value types that drive value-based management; recognize value drivers for a value-based organization, and processes involved in value-based management.


  • Recognize the importance of value in business strategy & value- based management
  • Describe the growth, efficiency, and financial value types that drive value-based management
  • Discuss how managing a multicultural, diverse team adds value for internal stakeholders of an organization
  • Align projects to organizational goals to deliver benefits and value

Identify how the performance-based earned value tool is used to evaluate the effectiveness of value-based management

Barb Waters

Barbara Waters has over 20 years of experience managing projects and implementing process improvements for Fortune 500 companies. She has been responsible for a number of notable projects, including the creation of call centers for two state agencies and a successful employee retention program. Barbara serves as an adjunct business professor and consultant for Total Quality Management and process improvement. Barbara’s certifications include PMP, PMI-ACP, CAPM and Project+.