Winning Customer Hearts and Minds Through Scaling Leadership Development

On Tuesday, June 20th 2023,
from 11:30am to 2pm CEST
at the Mutter EY Café, Düsseldorf.

For organizations it is more and more important to cultivate talent and discover transformative learning experiences with Coaching solutions that propel the people within an organization and the organization itself to grow together. Business coaching for professionals provides an accessible way for managers to develop critical competencies while adapting to the changing way employees work.

On Tuesday, June 20th 2023, from 11:30am to 2pm CEST at the Mutter EY Café, Düsseldorf.

You’ll learn:

  • The importance of scaling leadership capabilities across the organization, no matter the department
  • How learning leaders are building leadership coaching programs today to better serve their learners and to achieve tangible business outcomes
  • An example of a leadership program’s success metrics, and how they have been able to put data into action
  • Steps businesses can take now to build transformative learning experiences today

  You won’t want to miss this exclusive, invitation-only reception.

Free parking will be available on-site.



Michelle Boockoff-Bajdek

Chief Marketing and Sustainability Officer at Skillsoft

As Chief Marketing and Sustainability Officer, Michelle Boockoff-Bajdek (BB) leads a global marketing organization focused on helping companies unlock the hidden value inside their greatest asset — their people. In her role, Michelle is responsible for the company’s marketing strategy to drive growth, generate awareness, and drive demand for Skillsoft solutions among learners, customers, and partners. She oversees all key marketing functions. Most importantly, she serves as the company’s brand evangelist, helping to build a vibrant community of passionate learners. Prior to Skillsoft, Michelle held several executive roles in the high-tech sector, most notably as the CMO of IBM Watson. Michelle also served as the global head of marketing for The Weather Company, an IBM Business, where she helped companies understand how to anticipate, plan for, and ultimately make better decisions — with greater confidence — in the face of weather.


Asha Palmer, JD, CCEP, LPEC

Senior Vice President of Compliance Solutions at Skillsoft

Asha Palmer is Skillsoft’s Senior Vice president of Compliance Solutions. Throughout her career, Asha has developed, enhanced, and optimized ethics and compliance programs for hundreds of companies worldwide. Some of her previous positions include Chief Ethics and Compliance Officer at OneTrust and Convercent, Sr. Ethics and Compliance Counsel at Mubadala, and Trademark Counsel at Coca-Cola.
As a former Assistant United States Attorney and litigator, Asha is passionate about training, engagement, and finding practical ways to embed ethics and compliance within businesses and with their leaders. Her passion and expertise are in program development and enhancement, training and engagement, anti-bribery and corruption, risk assessments, and making compliance -- dare we say it?! -- fun.
Asha is also active in the ethics and compliance community, presenting in 2017, 2018, 2019, 2021, and 2022 at Compliance Week National and participating in the well-renowned Program for Corporate Compliance and Enforcement at New York University.


Antje Bruegmann

MCC - Coach and Trainer & certified Skillsoft Coach

As a communication scientist (Queens University of Charlotte, NC, USA) with a focus on organisational communication, leadership and team building, as well as an ICF-certified business coach (Master Certified Coach), team coach, mediator and supervisor, I combine well-founded expertise with more than 20 years of professional experience as a manager in various areas and levels in marketing, PR and corporate communication. The combination of my professions and my own many years of professional experience help me to look at complex issues from more than just one side and thus give my coachees the opportunity to rediscover their own situation with ease, either from a distance or from a different perspective.

Meet The Speaker