Building Brand Communities: How Organizations Succeed by Creating Belonging

  • 4h 17m
  • Carrie Melissa Jones, Charles H. Vogl
  • Berrett-Koehler Publishers
  • 2020
A guide for organizations gathering people to transform their brand and field, this comprehensive book reveals how to build authentic brand communities, where members grow mutual concern, share personal values, and gather in meaningful experiences, both online and off.