Building Digital Culture: A Practical Guide to Successful Digital Transformation

  • 4h 18m
  • Daniel Rowles, Thomas Brown
  • Kogan Page
  • 2017
Based on over 200 hours of research, candid interviews and contributions from senior leaders at a diverse range of brands, this book argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve.

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