Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, Third Edition
- 16h 22m
- Gordon S. Linoff, Michael J.A. Berry
- John Wiley & Sons (US)
Featuring a new marketing technique with each successive chapter, and a demonstration of how you can apply each technique, this book shares invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk.