Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, Third Edition

  • 16h 22m
  • Gordon S. Linoff, Michael J.A. Berry
  • John Wiley & Sons (US)
  • 2011
Featuring a new marketing technique with each successive chapter, and a demonstration of how you can apply each technique, this book shares invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk.

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