Demystifying Strategic Thinking: Lessons from Leading CEOs

  • 5h 54m
  • Tony Grundy
  • Kogan Page
  • 2014

Creating a successful strategy, and the process of strategic thinking, is key to the growth plans of all businesses. Demystifying Strategic Thinking looks at how business leaders engage with, define and manage the process, and it includes insight into what today's most successful CEOs consider to be the key components of creating a successful strategy.

Using unique and original interviews with six top business leaders, strategy consultant Tony Grundy examines the key components of successful strategizing, including analysis versus synthesis, competitive strategy, economic values, and overcoming strategic constraints. Using examples from the manufacturing, retailing, services and trading industries, Grundy provides a strategy system for managers and helps them develop and implement a winning strategy for their organization.

About the Author

Dr. Tony Grundy is an international independent strategy consultant working with major corporations and organizations of all sizes. His clients include BP, Dyson Appliances, the Economist Group, Emirates Airlines, Ernst and Young, Financial Times, Ford, HSBC, KPMG, Microsoft, Motorola, Nokia, Pfizer, Tesco and Vodafone. He currently teaches at Henley Business School and is Visiting Senior Fellow at Cranfield School of Management, where he has trained over 1,000 managers. He is also the author of Demystifying Strategy (Kogan Page).

In this Book

  • Demystifying Strategic Thinking—Lessons from leading CEOs
  • Why strategic thinking really matters
  • Moonpig
  • APIL
  • Samaritans
  • Virgin Galactic
  • Simplyhealth
  • International Paralympic Committee
  • Integrating important strategic thinking themes
  • Concluding lessons
  • Strategic thinking: visioning
  • Rethinking and reinventing Porter’s Five Competitive Forces
  • How contingent should strategy be?
  • References and Further Reading
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