Digital Marketing All-In-One for Dummies

  • 11h 34m
  • Stephanie Diamond
  • John Wiley & Sons (US)
  • 2019

Unlock the value in online marketing

A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers.

This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more!

  • Use targeted, measurable marketing strategies to promote brands and products
  • Increase brand awareness, customer acquisitions, and audience engagement
  • Measure what your online traffic is worth and improve ROI on digital marketing
  • Develop a solid digital marketing plan and put it to work for your brand

From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back

About the Author

Stephanie Diamond founded Digital Media Works, Inc., an online marketing company. She has more than 20 years of experience building profits for both small businesses and multibillion-dollar corporations in over 75 different industries.

In this Book

  • Introduction
  • Developing Your Overall Digital Strategy
  • Grabbing the Attention of Your Customer
  • Discovering Your Business Model and Brand
  • Deciding Which Marketing Campaign to Create
  • Crafting Offers That Sell
  • Planning B2B Campaign Success
  • Interacting with Customer Data
  • Uncovering Buyer Personas
  • Structuring the Buyer Journey
  • Embracing Sales Enablement
  • Creating Your Content Plan
  • Reviewing Content Types
  • Understanding the Customer’s Intent
  • Creating Content That Tells a Story
  • Defining Your Content Framework Using Processes and Systems
  • Targeting Content for Your B2B Audience
  • Figuring Out Millennials
  • Looking at the Influence of Millennials
  • Pursuing a Data Strategy
  • Finding Millennials on Traditional Media
  • Experimenting with the Share Economy
  • Developing the Brand Experience
  • Identifying Paid, Earned, Shared, and Owned Media
  • Using Search Marketing
  • Making Content Shareable
  • Considering Email Marketing
  • Communicating with Influencers
  • Collaborating to Win
  • Engaging Influencers Using the “Three Cs”
  • Succeeding with Influencer Marketing
  • Getting Creative
  • Working with an Agency
  • Delving into Facebook Marketing
  • Creating a Facebook Marketing Plan
  • Selling Products and Services Using Facebook Offers
  • Uniting Facebook with other Social Media
  • Getting into Instagram
  • Promoting Advanced Customer Engagement
  • Leveraging Social Media
  • Working with Twitter
  • Looking at YouTube
  • Reviewing Pinterest
  • Looking Back at Your Business Model
  • Reassessing Your Strategy
  • Reviewing Ongoing Improvement for B2B Marketing
  • Achieving Maximum ROI
SHOW MORE
FREE ACCESS

YOU MIGHT ALSO LIKE

Course Creating Brands through People and Planning
Rating 4.5 of 301 users Rating 4.5 of 301 users (301)
Book B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth, Second Edition
Book High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective