Doing Digital: The Guide to Digital for Non-Technical Leaders

  • 4h 5m
  • Ved Sen
  • Business Expert Press
  • 2023

Understanding Digital is the Most Critical Skill of the Decade

Every business is a digital business and understanding digital is probably the most critical skill of the decade, as the pandemic has accelerated the journey to digital work and lifestyles.

Digital includes design, data, and numerous technologies, from APIs to Blockchain and from Cloud to Artificial Intelligence, and it can be daunting for non-technology people to work through the concepts as well as all the jargon. We can’t all be experts on these areas but for most of us, whatever our profession, doing digital is no longer optional.

This book will give you both a conceptual framework to understand digital, as well as an execution model (Connect-Quantify-Optimize) to actually do digital, in a simple and engaging way.

About the Author

Ved Sen has been working on the business adoption of emerging technologies for most of his working life, from web technologies in the mid 90s, to IPTV, Mobile, the Internet of Things, Blockchain, and AI. Along the way he has worked with start-ups and large organizations across a range of industries, on digital initiatives. Ved moved to the UK in 2003 and lives just outside London. He leads Innovation for Tata Consultancy Services in the UK & Ireland and spends his days focusing on emergent problems and opportunities.

In this Book

  • Introduction
  • Defining Digital
  • The Web—Still Fundamental
  • The Social Interface—Media and Marketplace
  • Mobile—The Remote Control for Your World
  • The Internet of Things
  • DiPhy or Phygital?
  • The Human Interface
  • Why is Good Design So Difficult?
  • What is Service Design, and Why is it Suddenly Sexy?
  • Digital Infrastructure—Cloud
  • Digital Infrastructure—Middleware and API
  • Digital Security
  • Welcome to the Data Jungle
  • Data in the Enterprise
  • Data Architectures
  • Data Evolution
  • The Cruel World
  • Disruption and the Business Model
  • Artificial Intelligence—The Next Era
  • Networks—We Live inside Them
  • Making Agile Work for the Rest of Us
  • The Transformation Agenda
  • Connect Quantify Optimize—The Model
  • Optimizing Health Care
  • Optimizing Customer Experience
  • Optimizing the Workplace
  • Summary and Conclusion
  • Notes
  • References
  • Suggested Reference Books
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