Essentials of Strategic Management: The Quest for Competitive Advantage, Seventh Edition

In this Book

• Connect
• Course Design and Delivery
• Strategy, Business Models, and Competitive Advantage
• Strategy Formulation, Execution, and Governance
• Evaluating a Company’s External Environment
• Evaluating a Company’s Resources, Capabilities, and Competitiveness
• The Five Generic Competitive Strategies
• Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations
• Strategies for Competing in International Markets
• Corporate Strategy—Diversification and the Multibusiness Company
• Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
• Superior Strategy Execution—Another Path to Competitive Advantage
• Fixer Upper—Expanding the Magnolia Brand
• Lola’s Market—Capturing a New Generation
• Under Armour’s Strategy in 2019—Its Struggle to Revive North American Sales and Profitability
• Irobot in 2019—Can the Company Keep the Magic?
• Twitter, Inc. in 2019—Are the Growth and Profit Sustainable?
• Netflix in 2019—Striving to Solidify its Position as the Global Leader
• Mattel Incorporated in 2019—Hard Times in the Toy Industry
• Tesla’s Strategy in 2019—Is Sustained Profitability a Realistic Prospect?
• The Walt Disney Company—Its Diversification Strategy in 2018
• Robin Hood
• Starbucks in 2019—Is the Company on Track to Achieve Operational Excellence and Attractive Growth?
• Profiting from Pain—Business and the U.S. Opioid Epidemic