Fighting Churn with Data: The Science and Strategy of Customer Retention

9h
Carl Gold
Manning Publications
2020

Packed with real-world use cases and examples, this book teaches you to convert raw data into measurable behavior metrics, calculate customer lifetime value, and improve churn forecasting with demographic data.

AUDIOBOOK Choose Your Customer: How to Compete Against the Digital Giants and Thrive

BOOK Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Margins and Profits, Second Edition

COURSE Customer Service: Generating Effective Solutions

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Fighting Churn with Data: The Science and Strategy of Customer Retention

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