Global Supply Chain Quality Management: Product Recalls and Their Impact

  • 7h 18m
  • Barbara B. Flynn, Xiande Zhao (eds)
  • CRC Press
  • 2015
Presenting detailed case studies of six extended global supply chains within three industries, this book outlines an event study methodology that can help readers determine the true financial impact of a product recall announcement, and also describes how to conduct controlled experiments to determine the effect of various recall strategies on consumers.