Handbook of Research on Smart Management for Digital Transformation

  • 14h 26m
  • Belem Barbosa, Claudia Amaral Santos, Sandra Filipe
  • IGI Global
  • 2022

In a global and digital society, businesses are constantly being challenged by innovative and disruptive management strategies. The dramatic changes that took place in all corners of the world during the COVID-19 pandemic confirmed that companies need to update their resources and anticipate trends. The current changes introduced by digitalization offer endless innovation scenarios and strategic opportunities to companies but also demand an accurate and structured analysis of drivers, motivations, and determinants for success in this transformation.

The Handbook of Research on Smart Management for Digital Transformation analyzes the drivers of digital transformation in businesses and assesses digital transformation success factors in the short, medium, and long run. This critical reference source is comprised of theoretical and empirical chapters as well as case studies on digital adoption by companies in different business sectors. Covering topics such as brand messaging, digital media platforms, and success determinants, this book is an essential resource for managers, researchers, educators of higher education, business students, digital strategists, business associations, communication and marketing agencies, entrepreneurs, and academicians.

About the Author

Belem Barbosa is Assistant Professor at the University of Porto, Portugal. She received her PhD in Business and Management Studies – specialization in Marketing and Strategy from the University of Porto. Her research interests lie primarily in the area of internet marketing and consumer behavior.

Sandra Filipe has a PhD in Marketing, a MSc in Management (specialisation in Marketing and Strategy) both from the ISCTE Business School - University Institute of Lisbon (ISCTE –IUL), and a degree in Management from the Faculty of Economics, University of Coimbra (FEUC). She is an Assistant Professor at the Institute of Accounting and Administration, University of Aveiro (ISCA-UA), teaching undergraduate and post graduate courses of management, research methodologies, marketing plans, and other marketing themes. She is a member of the research unit on Competitiveness, Governance and Public Policies (GOVCOPP). Her main research interests are marketing research, digital marketing, corporate social responsibility, relational marketing, and consumer behaviour. She has published in several academic journals.

Claudia Amaral Santos has a PhD in Linguistics/Terminology from the University of Aveiro (UA) and NOVA Social School of Sciences and Humanities (NOVA-FCSH She has been an Adjunct Professor at the Aveiro Institute of Accounting and Administration (ISCA-UA) since 2001 where she lectures all English subjects in first cycle degrees and specialization courses. She also coordinates the Languages and Social Sciences team and International Mobility programs in her Department. Claudia Amaral Santos is a member of the research unit on Governance, Competitiveness and Public Policy (GOVCOPP) and a collaborator of the research unit on Languages, Literatures and Cultures (CLLC) at the University of Aveiro. She participates regularly in several international projects and her main research interests are focused on education and internationalization, tourism, consumer behaviour, innovation, and sustainability.

In this Book

  • Foreword
  • Preface
  • Big Data and Artificial Intelligence in the Touristic Sector—Bibliometrics and Applications
  • The Organizational Impact of Digital Adoption—A Literature Review
  • Disrupt!Canvas—A Framework for Strategic Platform Business Model Analysis
  • Big Data in Digital Media Platforms
  • Digital Technologies in Italian Cultural Institutions
  • Digital Transformation and Skill Acquisition—Enablers and Barriers for Today’s Workforce
  • Human Resources in the Digital Era—Hybrid Work Environment as a “New Normal”
  • The Critical Role of the Chief Information Officer in Smart Management of Digital Transformation
  • The Impact of Digital Transformation on Business Strategy—A Closer Look on Success Determinants
  • Does Digital Transformation Impact Customer Experience?
  • Customer Value, Brand Experience, and User Experience on Customer Satisfaction and Loyalty in Digital Streaming Services
  • The Effects of Use of Restaurant Management Systems Perceived by the Personnel According to Their Demographic Characteristics
  • Digital Transformation and Reimagined Brand Messages for Travelers in the Pandemic—Empirical Investigation on Twitter Data from Cruise Brands
  • The Causes and Their Influencers in the Age of Digital Business—The Instagrammers’ Influence in Shaping the Attitudes for and Against the Animal Products
  • Social Media Usage in Small and Medium-Sized Enterprises (SMEs) in Developing Countries
  • The Role of Websites in Business Internationalization—A Closer Look at Objectives and Strategies
  • Drivers of SME Digital Transformation in the Context of Intergenerational Cooperation in Slovakia
  • An Ecosystem Governance Lens for Public Sector Digital Transformation—A New Zealand Case Study
  • Smart Management for Digital Transformation in China
  • The Role of Digital Transformation in the Oil Industry —The Case of Brazilian Subsea Production Systems
  • Designing a Digital Marketing Strategy for Start-Up Luxury Brands—The Case of Vidda Royalle
  • Digital Transformation in the Feed Industry Business—The Development of the GMP+ International Academy for Knowledge Exchange on Feed Safety
  • The Future is Now—Coping With the Digital Paradigm in Higher Education
  • Compilation of References