Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI with Analytics
- 3h 28m
- Mu Hu
- Business Expert Press
- 2020
Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics.
The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a highly practical and pragmatic how-to book.
The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today's highly competitive omnichannel environment.
In this Book
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Why Has Analytics Missed the Mark?
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Developing Actionable Segmentation
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Gaining Deeper Insights Into Customers
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How the 541-Rule Has Changed the Game of Direct Mail
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How to Make Catalog Profitable in the Digital Age
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Integration Between E-mail, CRM, Google, and Social
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How to Revamp Your Underperforming Loyalty Program
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Customer Lifetime Value Demystified
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Measuring Success With MMM, MTA, and Promotional Lift
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