In Search for the Soul of International Business

  • 1h 25m
  • Michael R. Czinkota
  • Business Expert Press
  • 2019

As the New World Order begins in an era of trade and globalization, political and international issues metamorphose the business ecosystem, in ways that penetrate every day life and influence expectations in ways beyond imagination. Inundated with constant information, new concepts, and endless data, individuals are caught in the whirlwind of the fast paced world we live in today. It is time for us to slow down, and let the soul catch up with the body of business.

About the Author

Professor; international business and marketing at Georgetown University in Washington D.C.; University of Kent in Canterbury, England

In this Book

  • The Soul and the Curative Marketing Concept
  • Freedom and Globalization: Simultaneously Possible
  • Why International Marketing Strengthens Freedom
  • Culture Awareness Matters
  • From Body to Soul: United Airlines to Volkswagen Engines
  • St. Valentine's Day—More than Dates and Roses
  • For Marketing, Christmas is a Growing Global Phenomenon
  • The Impact of Trust Bridges on Business
  • The Soul: Where Modern Society Fails
  • New World, New Policy
  • Brexit and the United States
  • Dumping Penalties: Give to Caesar What You Owe to Caesar
  • What Do I Owe Ya?
  • How Psychic Distance Impacts Trade
  • What Art Tells us about the Global Economy
  • How Tax Cuts Help U.S. Companies to Go Abroad
  • Buy American, Hire American
  • Entrepreneurial Money Produces Residency Permits
  • Marketing Across Borders Under Conditions of Terrorism
  • Time to Limit the Pay-Off for Terrorists
  • Search For Corporate Effects of Terrorism
  • Does Terrorism Cause Poverty? Or the Reverse?
  • The International Supplier Conundrum
  • Future Research on and Preparation for Terrorism
  • Let the Body Catch Up with the Soul
  • Great Things can Happen, and Not Just for America
  • Tariffs can be Useful
  • Free Trade Zones and Counterfeit Goods
  • From Rome to Geneva: On the Significance of Trade
  • The Case for Cuban Engagement
  • Balance Trade by Boosting Exports Through Government Promotion
  • Needed: A New National Export Policy
  • The United States and the United Kingdom Must Face New Work Challenges with New Policies
  • Global Medical Tourism
  • Letting the Soul Lead the Way
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