MIT Sloan Management Review on Serving Digital Customers

  • 26m
  • MIT Sloan Management Review
  • MIT Sloan Management Review
  • 2020

Are you and your organization well-equipped to serve digital customers? Do you use technology to its full potential? What type of relationship does your organization and digital customers have?

In this Book

  • Introduction
  • Customer Centricity in the Digital Age
  • How Should Companies Talk to Customers Online?
  • Digital Transformation Should Start With Customers
  • McAfee—"Customer Service in the Digital Age—The Eternal Lament"
  • Creating Digital Offerings Customers Will Buy