MIT Sloan Management Review on Serving Digital Customers
- 26m
- MIT Sloan Management Review
- MIT Sloan Management Review
- 2020
Are you and your organization well-equipped to serve digital customers? Do you use technology to its full potential? What type of relationship does your organization and digital customers have?
In this Book
-
Introduction
-
Customer Centricity in the Digital Age
-
How Should Companies Talk to Customers Online?
-
Digital Transformation Should Start With Customers
-
McAfee—"Customer Service in the Digital Age—The Eternal Lament"
-
Creating Digital Offerings Customers Will Buy
