Seamless: Successful B2B Marketing, Selling, and Account Management
- 4h 35m
- Peter D. Bayley
- Business Expert Press
- 2024
A unique guidebook to B2B marketing and sales for practicing and aspiring managers.
In Seamless: Successful B2B Marketing, Selling, and Account Management, the authors and 20 successful businesspeople share their practical experience and the valuable lessons they learned at the sharp end of branding, selling, and marketing.
Expert opinion, academic theory, research, and practical advice are summarized with explanatory graphics and dos and don’ts lists for each topic.
Essential for students of business and the managers of any size or type of firm, Seamless will educate and guide you through the marketing, sales, and account management process to business success.
About the Author
Peter Bayley has an outstanding high-tech sales and marketing management background, with unique, long-term achievements in brand-building and marketing for global IT businesses. He has extensive consulting, non-exec and interim management experience in small and large companies, throughout the UK, Europe and the USA. He is an author and business commentator.
In this Book
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Description
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Foreword
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Introduction
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Market Research, Analysis, and Segmentation
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Company Branding and Competitive Positioning
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Prospect Qualification and Competitive Analysis
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Promotion, Go-To-Market Strategy, and the Sales Process
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The Pitch—Proposal, Tender, and Presentation
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Evaluation, Trial, and Closing
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Installation and Support
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Post-Sale Strategic Account Management
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The Outro
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Bibliography
