The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us

  • 5h 18m
  • Joe Federer
  • McGraw-Hill
  • 2020
Fascinating and deeply compelling, this book will equip you to make vastly more efficient use of your media buys, establish more thoughtful strategies, develop better creative, and, in the end, deliver more effective marketing that provides value.