The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers

  • 3h 8m
  • Michael F. Schein
  • McGraw-Hill
  • 2021
Citing the latest research in psychology, sociology and neuroscience, this book breaks the concept of hype down into a simple set of strategies, skills, and techniques-and illustrates his methods through stories of the world's most effective hype artists.