The Pragmatist's Guide to Corporate Lean Strategy: Incorporating Lean Startup and Lean Enterprise Practices in Your Business

  • 3h 31m
  • Michael Nir
  • Apress
  • 2018

Use this practical, step-by-step guide on lean agile strategy to harness technological disruption at your large business to successfully advance your business rather than suffer a loss of business. The lean agile enterprise concept is demystified and translated into action as the author shares his experience with both success and major failure in areas such as healthcare, insurance, major airline, manufacturing, financial services, education, and big data.

The author shares the good, the bad, and the ugly of enterprise-level adoption of lean startup practices (what we call a “lean corporation”). The book provides step-by-step instructions specifically targeted to technologists in multiple roles―from CEO to a developer on the ground―on how to build a “lean agile corporation” and avoid common traps. Building on the experience of the “lean startup” framework of Steven Blank and Eric Reis, this book takes these concepts to the enterprise level by providing tips and best practice guidelines, sharing “horror stories” and common anti-patterns in a fun and engaging way.

What You'll Learn

  • Discover how you can contribute to your company as it becomes a lean agile corporation and survives technological and digital disruption
  • Beat Facebook, Amazon, Apple, and Google at their own game by using methods they use to quickly experiment with new services and features
  • Understand how to advance your career in a lean startup framework
  • Know how you can trace your company’s success to your daily work

Who This Book Is For

Those in technology and business who are interested in strategy, business agility, management, execution, new technologies, and in the future of the business world.

About the Author

Michael Nir is a Keynote Speaker, Best Selling Author and Lean Agile Inspiration Expert; known for his passion, creativity and innovation. His Masters in Engineering, certification in Project Management and training in Gestalt balance his technical know-how with emotional intelligence. He inspires people and teams to change, experientially and emotionally, while climbing the hill AND reaching the summit.

The author of nine books on influence, consumer experience, and Agile project management, Michael delivers practical skills gained from eighteen years of experience leading change at global organizations in diverse industries such as: Intel, Philips Healthcare, United Healthcare, DnB, Volvo, JPMorgan Chase, Citi, Unilever and many others. He is masterful at connecting the dots between human behavior, business systems and work environment to drive highly productive teams and lead individuals to communicate effectively.

Michael draws on unique personal experiences that provide him with valuable insight. During college in Israel, he led groups of adolescents on excursions through the desert, observing natural leadership behaviors in team settings. Later, on a hike to Alaska, he had to face down a 250 lb Grizzly Bear - giving him a dramatic taste of what it’s like to influence a powerful and threatening personality using wits alone.

Michael was born in Los Angeles and resides in Boston. He travels extensively to Europe and East Asia providing consulting and facilitating training. He understands people, organizations and cultures and is comfortable leading cross-functional and cross-cultural workshops.

A passionate guide and mentor for organizations undergoing change, he has also developed lean startup training and delivery programs as well as gestalt team-building and conflict management workshops.

In this Book

  • Start with Why: Getting Ready for Transformation
  • Get Into the Entrepreneurial Mindset: Change Leaders as Entrepreneurs
  • Start with the Customer in Mind: A Persona Goes a Long Way
  • Define and Communicate the Mission and Vision: Align the Transformation
  • Synthesize an Integrative Operating Model: Lean Startup: Agile, Scaled Agile, Lean UX, and Design Thinking
  • Identify Metrics That Matter: Metrics and Measures Drive Behavior
  • Pivot or Persevere: Get the Lean Engine Going
  • First 30 Days: Leading, Training, and Coaching
  • First 90 Days: Leading, Coaching, and Executing
  • First 12 Months: Executing, Mentoring, and Reviewing
  • Achieve and Retain Leadership Support: A Big Data Company Story
  • Consider the Corporate Culture: A North East Transportation Corporation Story
  • Evangelize Across the Enterprise: An Educational Company Story
  • What Big Data Doesn't Tell Us
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