Technical Product Management: Market Research & Customer Insights

Technical Product Management    |    Intermediate
  • 12 videos | 1h 11m 35s
  • Includes Assessment
  • Earns a Badge
Rating 5.0 of 1 users Rating 5.0 of 1 users (1)
A technical product manager (TPM) utilizes market research and gathers customer insights, leveraging powerful tools, methodologies, and analytical techniques to drive informed decision-making. In this course, you will explore the importance of understanding your customers. Then you will discover how to identify target markets and create customer personas. From there, you will focus on designing market research methodologies and analyzing user behavior data. Next, you will learn how to interpret survey results, segment customer groups, and evaluate competitor products. Finally, you will investigate how to summarize customer needs and pain points and compile market research reports.

WHAT YOU WILL LEARN

  • Discover the key concepts covered in this course
    Recall why understanding potential customers is crucial for technical product management and describe customer research activities
    Identify your target market and develop customer personas
    Design market research methodologies
    Analyze user behavior data to help drive improvements and make informed decisions
    Interpret survey results
  • Segment customer groups to tailor marketing strategies
    Evaluate competitor products
    Apply swot analysis
    Summarize customer needs and pain points
    Compile market research reports
    Summarize the key concepts covered in this course

IN THIS COURSE

  • 42s
    In this video, we will discover the key concepts covered in this course. FREE ACCESS
  • 5m 39s
    After completing this video, you will be able to recall why understanding potential customers is crucial for technical product management and describe customer research activities. FREE ACCESS
  • Locked
    3.  Identify Target Markets and Create Customer Personas
    8m 6s
    Upon completion of this video, you will be able to identify your target market and develop customer personas. FREE ACCESS
  • Locked
    4.  Design Market Research Methodologies
    7m 21s
    Learn how to design market research methodologies. FREE ACCESS
  • Locked
    5.  Analyze User Behavior Data
    6m 2s
    In this video, find out how to analyze user behavior data to help drive improvements and make informed decisions. FREE ACCESS
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    6.  Interpret Survey Results from Market Research
    6m 24s
    During this video, discover how to interpret survey results. FREE ACCESS
  • Locked
    7.  Segment Customer Groups
    6m 21s
    After completing this video, you will be able to segment customer groups to tailor marketing strategies. FREE ACCESS
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    8.  Evaluate Competitor Products
    5m 58s
    Upon completion of this video, you will be able to evaluate competitor products. FREE ACCESS
  • Locked
    9.  SWOT Analysis
    6m 53s
    In this video, you will learn how to apply SWOT analysis. FREE ACCESS
  • Locked
    10.  Summarize Customer Needs and Pain Points
    9m 59s
    In this video, we will summarize customer needs and pain points. FREE ACCESS
  • Locked
    11.  Compile Market Research Reports
    7m 17s
    Find out how to compile market research reports. FREE ACCESS
  • Locked
    12.  Course Summary
    53s
    In this video, we will summarize the key concepts covered in this course. FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

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