Using Explorations & Reports in Google Analytics
Google Analytics 2023
| Intermediate
- 9 videos | 34m 35s
- Includes Assessment
- Earns a Badge
Google Analytics allows you to stay on top of your website's audience and activity using reports. Reports are important as they let you monitor metrics and visualize data. During this course, you will learn how to customize a Detail report to change the data shown in the report. Learn to create and apply comparisons to reports to compare different subsets of data. See how to create and configure audiences to segment your users in the ways that are important to your business. Learn how to create a custom analysis of your website and user data by creating an Exploration report. Once you've created an Exploration report, you can then manage it from the Explore page. See how to edit, share, and export it into various file formats. Explore the Report Library, which allows you to create and manage collections and reports. After you've created a report, learn how to share a link to it with others and export it in different file formats. And finally, to enhance your business metrics, see how to link Google Analytics with Google Ads, to make it easier to review and act on your website data.
WHAT YOU WILL LEARN
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Discover the key concepts covered in this using explorations & reports in google analytics course
Customize a report in google analytics
Create and apply a compariosn to a report in google analytics
Create and apply a custom audience to a report in google analytics
Create an exploration report in google analytics -
Manage, share and export exploration reports in google analytics
Navigate and use the report library in google analytics
Share and export reports in google analytics
Link google ads to google analytics
IN THIS COURSE
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57sThis video outlines the key content covered in this Using Explorations & Reports in Google Analytics course, including how to customize a report, use the Report Library, and link Google Ads to Google Analytics. FREE ACCESS
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4m 55sGoogle Analytics uses reports to organize and visualize your site’s data. However, you might find these reports to be too broad. As an editor or administrator, you can customize a detail report to change the data shown in the report. See how to customize a report to display your desired business insights in Google Analytics. FREE ACCESS
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3. Creating comparisons in Google Analytics3m 4sComparisons enable you to evaluate subsets of your data side by side. For example, you could compare mobile traffic to desktop traffic on your website. See how to create multiple comparisons to compare different subsets of data in Google Analytics. FREE ACCESS
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4. Creating a custom audience in Google Analytics5mWhen analyzing your data with Google Analytics 4 and comparing different subsets, you have features like segments, audiences, and comparisons. Audiences let you segment your users in the ways that are important to your business. You can segment by dimensions, metrics, and events to include practically any subset of users. In this video, learn how to create and configure audiences in Google Analytics. FREE ACCESS
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5. Creating an Exploration report in Google Analytics4m 49sWith Exploration, you can dive into deep analysis and understand your user behavior. You can create a custom analysis from the ‘Explore’ page or choose from the templates to explore your website and mobile app data in depth. Learn how to create a new exploration report and configure its variables and settings in Google Analytics. FREE ACCESS
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6. Managing Exploration reports in Google Analytics3m 10sOnce you've created an exploration report, you can then manage it from the Explore page. See how to rename the report and edit it. Also, learn how to share it with others and download it into various file formats in Google Analytics. FREE ACCESS
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7. Using the Report library in Google Analytics4m 42sThe Report library lets you manage and customize the reports and navigation in the Reports section of your Google Analytics property. Within the Library, you can also create and manage your report collections. In this video, learn how to customize reports and the Reports navigation in Google Analytics. FREE ACCESS
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8. Sharing and exporting reports in Google Analytics3m 32sAfter you've created a report, you can share a link to it with others and export it in different file formats. See how to find and copy a sharing link to a report. Also, learn how to export a report in PDF or CSV file format in Google Analytics. FREE ACCESS
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9. Linking Google Ads to Google Analytics4m 27sGoogle Ads is an online advertising program provided by Google. With this program, businesses can reach out to potential customers who are searching for keywords related to their business or browsing websites with similar themes. To enhance your business metrics, Google Analytics can be linked with Google Ads, making it easier to review and act on your website data. See how to link your Google Ads account to a Google Analytics property. FREE ACCESS
EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE
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