Achieving Excellence in Fundraising, 4th Edition

In this Audiobook

• Chapter 1 - A Philosophy of Fundraising
• Chapter 2 - The Joy of Giving
• Chapter 3 - Plan to Succeed
• Chapter 4 - Developing and Articulating a Case for Support
• Chapter 5 - Individuals as a Constituency for Fundraising
• Chapter 6 - Contemporary Dynamics of Philanthropy
• Chapter 7 - Prospective Donor and Donor Research and Database Management
• Chapter 8 - Corporate Giving and Fundraising
• Chapter 9 - Foundation Fundraising
• Chapter 10 - Gender and Philanthropy
• Chapter 11 - Inclusive Philanthropy: Giving in the LGBT Community
• Chapter 12 - Faith and Giving
• Chapter 13 - Ethnic Diversity and Giving
• Chapter 14 - Generational Differences in Giving
• Chapter 15 - Understanding High Net Worth Donors
• Chapter 16 - Global and Cross-Cultural Fundraising
• Chapter 17 - The Total Development Plan Built on the Annual Giving Program
• Chapter 18 - Major Gifts
• Chapter 19 - Capital Campaigns
• Chapter 20 - Establishing a Planned Giving Program
• Chapter 21 - Management and Leadership in Fundraising
• Chapter 22 - Organizational Development for Fundraising
• Chapter 23 - Budgeting for and Evaluating Fundraising Performance
• Chapter 24 - Marketing and Communications for Fundraising
• Chapter 25 - Selecting and Working with Fundraising Consultants
• Chapter 26 - Personal Solicitation
• Chapter 27 - Direct Response
• Chapter 28 - Telephone Solicitation and Stewardship
• Chapter 29 - Digital Fundraising
• Chapter 30 - Special Events
• Chapter 31 - Stewardship and Accountability
• Chapter 32 - Engaging the Board in Fundraising
• Chapter 33 - Volunteer Management
• Chapter 34 - Ethics and Accountability
• Chapter 35 - The Law and Fundraising
• Chapter 36 - Fundraising as a Profession
• Chapter 37 - Resources for Strengthening Fundraising