Artificial Intelligence for Marketing: Practical Applications

  • 11h 11m 24s
  • Jim Sterne
  • Gildan Media
  • 2018

This book walks you through the "need-to-know" aspects of artificial intelligence, including natural language processing, speech recognition, and the power of machine learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations (in the included PDF) clarify complex concepts, and case studies show how real-world companies are taking the next leap forward.

In this Audiobook

  • Chapter 1 - Welcome to the Future
  • Chapter 2 - Introduction to Machine Learning
  • Chapter 3 - Solving the Marketing Problem
  • Chapter 4 - Using AI to Get Their Attention
  • Chapter 5 - Using AI to Persuade
  • Chapter 6 - Using AI for Retention
  • Chapter 7 - The AI Marketing Platform
  • Chapter 8 - Where Machines Fail
  • Chapter 9 - Your Strategic Role in Onboarding AI
  • Chapter 10 - Mentoring the Machine
  • Chapter 11 - What Tomorrow May Bring
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