Beans: Four Principles for Running a Business in Good Times or Bad

  • 2h 13m 33s
  • Bob Nelson, Charles Decker, Leslie Yerkes
  • Recorded Books, Inc.
  • 2003

Beans is the story of The El Espresso, a legend in its own time in Seattle and a coffee company that has prospered by intentionally staying small, inspiring fanatical customer loyalty in the process. Told over the span of a single day, it follows The El's founder, Jack Hartman, through a business crisis that will challenge him and make him clear on why he does what he does. Unsure of whether he has lost the passion needed to sustain his business, Jack hires a consultant who flies to Seattle to "help" him but in reality bears witness to the secrets of good business, whether it's a company of 20 employees or 20,000. In the process, Jack learns about "the Four Ps" and how applying these universal principles can reenergize his employees, his customers, and even himself.

In this Audiobook

  • Chapter 1 PASSION: You gotta have it or you gotta get it
  • Chapter 2 PEOPLE: You're known by the company you keep
  • Chapter 3 MAKE IT PERSONAL: everybody wants to be a regular
  • Chapter 4 PRODUCT: People don't pay good money for bad coffee
  • Chapter 5 THE EYE OF INTENTION: If you don't know where you're going you won't know when you get there
  • Chapter 6 THE FOUR P'S: Big lessons from a small cup of coffee