Beans: Four Principles for Running a Business in Good Times or Bad
- 2h 13m 33s
- Bob Nelson, Charles Decker, Leslie Yerkes
- Recorded Books, Inc.
Beans is the story of The El Espresso, a legend in its own time in Seattle and a coffee company that has prospered by intentionally staying small, inspiring fanatical customer loyalty in the process. Told over the span of a single day, it follows The El's founder, Jack Hartman, through a business crisis that will challenge him and make him clear on why he does what he does. Unsure of whether he has lost the passion needed to sustain his business, Jack hires a consultant who flies to Seattle to "help" him but in reality bears witness to the secrets of good business, whether it's a company of 20 employees or 20,000. In the process, Jack learns about "the Four Ps" and how applying these universal principles can reenergize his employees, his customers, and even himself.
In this Audiobook
Chapter 1 PASSION: You gotta have it or you gotta get it
Chapter 2 PEOPLE: You're known by the company you keep
Chapter 3 MAKE IT PERSONAL: everybody wants to be a regular
Chapter 4 PRODUCT: People don't pay good money for bad coffee
Chapter 5 THE EYE OF INTENTION: If you don't know where you're going you won't know when you get there
Chapter 6 THE FOUR P'S: Big lessons from a small cup of coffee