Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
- 9m 23s
- Joe Calloway
For the enthusiastic business leader or individual who aspires to transform their company into an exceptional one, Becoming a Category of One highlights what the most successful businesses are doing right so you can model their practices. In this Review, we discuss the salient points of the book based on our interpretation of its contents.