Big Think Strategy: How To Leverage Bold Ideas And Leave Small Thinking Behind

  • 4h 32m 54s
  • Bernd H. Schmitt
  • Gildan Media
  • 2008

Business leaders need bold strategies to stay relevant and win. Traditional approaches to strategic planning based on safe, low-risk methods that produce predictable results do not equip businesses with the tools necessary for creating lasting impact. Companies must be willing to open themselves up to approaching strategy from a creative perspective. To create several systematic methodologies for creative problem solving in the development and execution of corporate strategy, Dr. Bernd H. Schmitt utilizes research in psychology and marketing and his experiences in music, fashion, telecom, financial services, and travel . He reveals how to bring bold thinking into your business by sourcing big ideas and executing them creatively.

In this Audiobook

  • Chapter 1: Big Think and the Trojan Horse
  • Chapter 2: Sourcing Ideas: Steak and Sacred Cows
  • Chapter 3: Evaluating Ideas: How to Dig for the Gems
  • Chapter 4: Turning Ideas into Strategy: What Would Mahler Do?
  • Chapter 5: Executing Big Think: How to Pull the Ship over the Mountain
  • Chapter 6: Leading Big Think: Guts, Passion—or Just a Robot?
  • Chapter 7: Sustaining Big Think: From Sisyphus to Odysseus


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