Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand
- 6h 40m 38s
- Pepper Miller
- Recorded Books, Inc.
- 2018
Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper Miller shares with listeners her thoughtful insights on this influential segment.
In this Audiobook
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Chapter 1 - The Profitable “Invisible Middle”
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Chapter 2 - Why Marketers Say “No”: The Dynamics of Black Consumer Marketing
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Chapter 3 - Black America Today: It's STILL a Different World
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Chapter 4 - Black Gold: Finding the Mother lode Hidden in Plain Sight
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Chapter 5 - Another Opportunity: Wellness Matters
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Chapter 6 - Under the Radar: Black Immigrants and Black Biracials by J.P. James
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Chapter 7 - Under the Radar: The Black LGBT Community by Reginald Osborne
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Chapter 8 - Under the Radar: Black Men
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Chapter 9 - Under the Radar: Black Baby Boomers
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Chapter 10 - Under the Radar: Black Women by Sarah Lattimer
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Chapter 11 - Under the Radar: Blacks and the Green Movement
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Chapter 12 - Making a Connection
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Chapter 13 - Black Media Matter: Old Rules Don't Apply by Pepper Miller with Kevin Walker
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Chapter 14 - Research Must Be Relevant
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Chapter 15 - Blacks in Advertising Matter
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Chapter 16 - Why Black STILL Matters
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