Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment
- 11h 44m 48s
- Anita Elberse
- Brilliance Publishing
- 2013
Full of inside stories emerging from Elberse’s unprecedented access to some of the world’s most successful entertainment brands, Blockbusters is destined to become required listening for anyone seeking to understand how the entertainment industry really works—and how to navigate today’s high-stakes business world at large.
In this Audiobook
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Chapter One: Betting on Blockbusters
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Chapter Two: Launching and Managing Blockbusters
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Chapter Three: Investing in Superstars
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Chapter Four: How Superstars Use Their Powers
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Chapter Five: Will Digital Technology End the Dominance of Blockbusters?
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Chapter Six: Will Digital Technology Threaten Powerful Producers?
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Chapter Seven: The Future of Blockbuster Strategies
