Blue Ocean Classics

  • 1h 52m 37s
  • Renee Mauborgne, W. Chan Kim
  • Gildan Media
  • 2019

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their path-breaking "blue ocean strategy", a model for creating uncontested markets that unlock new demand and new opportunities for growth. This audiobook brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review.

In this Audiobook

  • Blue Ocean Strategy
  • Red Ocean Traps
  • Blue Ocean Leadership