Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

  • 6h 29m 3s
  • Renee Mauborgne, W. Chan Kim
  • Gildan Media
  • 2006
This audio edition asserts that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

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