Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

  • 6h 29m 3s
  • Renee Mauborgne, W. Chan Kim
  • Gildan Media
  • 2006

In Blue Ocean Strategy, business experts W. Chan Kim and Renée Mauborgne succinctly describe how companies can chart a course for unexplored regions in the market.

In this Audiobook

  • Chapter 1 Creating Blue Oceans
  • Chapter 2 Analytical Tools and Frameworks
  • Chapter 3 Reconstruct Market Boundaries
  • Chapter 4 Focus on the Big Picture, Not the Numbers
  • Chapter 5 Reach Beyond Existing Demand
  • Chapter 6 Get the Strategic Sequence Right
  • Chapter 7 Overcoming Key Organizational Hurdles
  • Chapter 8 Build Execution into Strategy
  • Chapter 9 Conclusion: The Sustainability and Renewal of Blue Ocean Strategy