Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
- 6h 29m 3s
- Renee Mauborgne, W. Chan Kim
- Gildan Media
This audio edition asserts that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.