Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Expanded Edition

  • 8h 43m 29s
  • Renee Mauborgne, W. Chan Kim
  • Gildan Media
  • 2020
This audio edition presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.