Bold: How to Be Brave in Business and Win
- 10h 22m 32s
- Andy Milligan, Shaun Smith
- Brilliance Publishing
- 2018
More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. Bold tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win.
In this Audiobook
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Introduction
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Chapter 1: Virgin Galactic
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Chapter 2: O2
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Chapter 3: AirAsia X
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Chapter 4: Chilli Beans
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Chapter 5: Six Senses Resorts and Spas
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Chapter 6: Burberry
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Chapter 7: BBH
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Chapter 8: The Geek Squad
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Chapter 9: Zappos.com
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Chapter 10: Umpqua Bank
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Chapter 11: TNT Express
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Chapter 12: JCB
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Chapter 13: Innocent
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Chapter 14: WWF
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Chapter 15: How to be Bold: Practices, Principles and People
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