Brand Seduction: How Neuroscience can Help Marketers Build Memorable Brands

  • 6h 38m 6s
  • Daryl Weber
  • Brilliance Publishing
  • 2016

Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.

In this Audiobook

  • Chapter 1: Beauty Is In the Brain of the Beholder—How Brands Enter the Mind
  • Chapter 2: Do I Have Your Attention?—Why it May Not Matter As Much As You Think
  • Chapter 3: Remember That?—How Brands Live in Our Memory
  • Chapter 4: Getting Emotional—The Real Role of Emotions in Branding
  • Chapter 5: Decisions, Decisions—The Truth Behind How Consumers Decide
  • Chapter 6: Capturing Cool—Why We Need a New Way of Thinking About Brands
  • Chapter 7: The Brand Fantasy Model—Making the Intangible (Somewhat) Tangible
  • Chapter 8: The Brand Fantasy in Action—A Few Case Studies
  • Chapter 9: Filling Your Brand Bucket—Aligning Every Piece of Your Brand to the Same Fantasy
  • Chapter 10: Advertising to the Unconscious—Building Your Brand's Fantasy Through Communications
  • Chapter 11: Researching the Unconscious—Market Research that Actually Works
  • Chapter 12: Innovating for the Unconscious—Developing New Products that Last