Brick by Brick: How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry

10h 23m 48s
Bill Breen, David C. Robertson
The Random House Audio Publishing Group
2013

From Channel:

Industry Analysis

This audio edition spotlights Lego's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory.

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Brick by Brick: How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry

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