Brick by Brick: How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry

  • 10h 23m 48s
  • Bill Breen, David C. Robertson
  • The Random House Audio Publishing Group
  • 2013

Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy. The company's near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy.

In this Audiobook

  • CHAPTER 1 Stacking Up: The Birth of the Brick
  • CHAPTER 2 Boosting Innovation: The LEGO Group's Bold Bid to Keep Pace with a Fast-Forward World
  • CHAPTER 3 Losing Control: The Scattered Remains of Runaway Innovation
  • CHAPTER 4 Building an Innovation Culture: The Return to Core Values
  • CHAPTER 5 Becoming Customer Driven: The Rebirth of LEGO City
  • CHAPTER 6 Exploring the Full Spectrum of Innovation: The Bionicle Chronicle
  • CHAPTER 7 Fostering Open Innovation: Mindstorms, Architecture, and the Wisdom of the Clique
  • CHAPTER 8 Attempting a Disruptive Innovation: Aiming for the Stars with LEGO Universe
  • CHAPTER 9 Sailing for Blue Ocean: “Obviously LEGO, but Never Seen Before” and the Birth of LEGO Games
  • CHAPTER 10 Leveraging Diverse and Creative People: The Ninjago Big Bang
  • CHAPTER 11 Transforming LEGO: The Rebirth of a Brand