Building Corporate Soul

  • 7h 6m 53s
  • Ralf Specht
  • Gildan Media
  • 2021

At a time 79 percent of employees quit their jobs because they don't feel appreciated at their workplace, Building Corporate Soul sets out to transform the performance and value of organizations - and to make soulless companies a thing of the past.

Ralf Specht's unique framework, The Soul System, aligns value-creating employee behaviors with corporate strategy through shared understanding and shared purpose. Based on the latest research and real-life cases, this actionable framework shows how to build a workplace culture that is both human centric and success driven. Specht proves that leadership behaviors that build soul are synonymous with the behaviors that build success. His performance ranking, The Soul Index, confirms that companies that operate within this framework outperform their peers by a factor of 2.6 compared with Dow Jones over five years.

Building Corporate Soul helps leaders at every level move beyond their current thinking and create an environment in which business goals are well understood and corporations walk their talk. Both this shared understanding and the subsequent shared behavior are critical to turn a company's purpose into a real means to an end: superior success and a truly motivated workforce that is proud of its role inside the organization and of its impact on the local community and society overall.

In this Audiobook

  • Foreword
  • Preface
  • Introduction: The Soul Index
  • Chapter 1: The Corporate Soul
  • Chapter 2: The Soul System
  • Chapter 3: Purpose Meets Soul
  • Chapter 4: Understand the Soul of Your Company
  • Chapter 5: Lead with Soul
  • Chapter 6: Nurture the Soul Ecosystem
  • Chapter 7: Promote Soul Drivers
  • Chapter 8: Reward Soul Supporters
  • Chapter 9: Hire Soul Makers
  • Chapter 10: Grow Soul Leaders
  • Chapter 11: Identify Soul Allies
  • Chapter 12: Create Soul Followers
  • Afterword: The Bookends of My Professional Career
  • The Definitions and Questions You Need to Ask
  • Appendix