Building For Everyone: Expand Your Market With Design Practices From Google's Product Inclusion Team

  • 7h 42m 48s
  • Annie Jean-Baptiste
  • Gildan Media
  • 2020

Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn't reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs.

The economic "why" has been firmly established, but what about the "how"? How can business leaders adapt to our ever-more-diverse world by capturing market share and building more inclusive products for people of color, women, and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that.

This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Listeners will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.

In this Audiobook

  • Chapter 1 - Building for Everyone: Why Product Inclusion Matters
  • Chapter 2 - Google's Capstone Research: What We Learned
  • Chapter 3 - 20 Essential Product Inclusion Questions to Light the Way
  • Chapter 4 - Building the Case for Product Inclusion and Getting Buy-In
  • Chapter 5 - Adopting Product Inclusion Principles to Guide Your Work
  • Chapter 6 - Integrating Product Inclusion with Your Work
  • Chapter 7 - Getting to Know Your Underrepresented Users
  • Chapter 8 - Integrating Product Inclusion into the Ideation Process
  • Chapter 9 - Starting Your Own Dogfooding and Adversarial Testing Programs
  • Chapter 10 - Making Your Marketing More Inclusive
  • Chapter 11 - Measuring Product Inclusion Performance
  • Chapter 12 - The Many Shades of Nude: Product Inclusion in Fashion and Retail
  • Chapter 13 - Looking to the Future of Product Inclusion