Burn the Business Plan: What Great Entrepreneurs Really Do

  • 8h 1m 25s
  • Carl J. Schramm
  • Brilliance Publishing
  • 2018

Business schools teach that the most important prerequisite for starting a business is a business plan. Nonsense, says Carl Schramm in Burn the Business Plan, who for a decade headed the most important foundation devoted to entrepreneurship in this country. Microsoft, Apple, Facebook, and Google are just a few of the companies that began without one.

Schramm explains that the importance of a business plan is only one of the many misconceptions about starting a company. Another is the myth of the kid genius - that all entrepreneurs are young software prodigies. In fact, the average entrepreneur is thirty-nine years old and has worked in corporate America for at least a decade. Schramm discusses why people with work experience in corporate America have an advantage as entrepreneurs. For one thing, they often have important contacts in the business world who may be customers for their new service or product. For another, they often have the opportunity to strategize with knowledgeable people and get valuable advice.

In this Audiobook

  • CHAPTER 1 Burn the Business Plan
  • CHAPTER 2 Twelve Things Every Aspiring Entrepreneur Should Know
  • CHAPTER 3 Why Start a Company?
  • CHAPTER 4 What Motivates Entrepreneurs?
  • CHAPTER 5 Can You Survive the Entrepreneur's Curse?
  • CHAPTER 6 Big Companies Can Be Schools for Startups
  • CHAPTER 7 Copycat Entrepreneurs
  • CHAPTER 8 Preventing Failure Before It Happens
  • CHAPTER 9 Don't Waste Time Doing Things That Don't Work
  • CHAPTER 10 Planning for Success
  • CHAPTER 11 Becoming a Successful Entrepreneur