China's Next Strategic Advantage: From Imitation to Innovation

  • 10h 2m 58s
  • Bruce McKern, George S. Yip
  • Recorded Books, Inc.
  • 2016

The history-making development of the Chinese economy has entered a new phase: China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future.

In China's Next Strategic Advantage, experts George S. Yip and Bruce McKern explain this epic transformation and propose strategies for both Western and Chinese companies. This book is for everyone who does business with China or in China, or is interested in the development of the world's fastest-growing economy. Western CEOs can learn from Chinese companies and can create an effective innovation process in China, for China and the world. Chinese CEOs can benefit from understanding the strategies of their peers as they strive to enter foreign markets, and all Western businesses should prepare for disruption from their newcompetitors.

In this Audiobook

  • 1 China's Drive for Innovation
  • 2 How Chinese Companies Innovate
  • 3 What Is Different About Chinese Innovation?
  • 4 Multinational Corporations' Innovation in China (with Dominique Jolly)
  • 5 How Multinational Corporations Can Organize for Innovation in China
  • 6 Open Innovation in China (with Yonggin Zeng)
  • 7 Protecting Intellectual Property in China: Legal Provisions and Strategic Recommendations (with Maja Schmitt)
  • 8 Lessons in Leadership and Strategy from China (with Lin Xu and Yi Ta Chng)