Communicate to Inspire: A Guide for Leaders

  • 8h 34m 52s
  • Kevin Murray
  • Kogan Page
  • 2019

Inspirational leaders make us want to achieve more. They persuade us to their cause, win our active support, help us to work better together and make us feel proud to be part of the teams they create. In short, how well you perform as a leader depends on how well you communicate. So if we want to be better leaders ourselves, how do we communicate in a way that inspires?

Shortlisted for the 2014/15 CMI Management Book of the Year Award, Communicate to Inspire is an essential manual for any aspiring leader, answering these key practical questions. Kevin Murray presents a model that charts the leadership process and draws stories from the years of experience he has had coaching top leaders from a wide range of organizations. He examines and analyzes some of the key successes (and failures) in leadership and provides a unique and successful model for developing your own leadership skills.

In this Audiobook

  • Chapter 1 - The New Leader
  • Chapter 2 - Leadership: The Greatest Intangible Asset of Them All
  • Chapter 3 - The 12 Principles of Inspiring Leadership Communication
  • Chapter 4 - Be Yourself Better: Why Passion and Conviction are Essential to Inspiring Leaders
  • Chapter 5 - The Vision Thing: How to Think about Purpose, Values and the Future
  • Chapter 6 - Bringing the Outside in: When You Introduce Employees to the People They Serve, it Unleashes Super-Performance
  • Chapter 7 - Engage Through Powerful Conversations: How to Use Conversations to Drive Culture, and Why Culture Delivers Goals
  • Chapter 8 - It's All about Them: How to Become More Effective by Being More Focused on People and Behaviours
  • Chapter 9 - The Listening Leader: Why You Need to Listen Louder
  • Chapter 10 - Sending Signals: How You Inspire – Or Demotivate – Without Saying a Word
  • Chapter 11 - Purposeful, Persuasive Stories: How You Can Use Stories to Drive Action and Shape Culture
  • Chapter 12 - Use a Potent Point of View to Power Your Leadership: How to Develop a Persuasive Standpoint to Win Friends and Influence People
  • Chapter 13 - Winning in the Court of Public Opinion: Why You Must Always Prepare Properly for Public Platforms
  • Chapter 14 - When Words Really Matter: Why Some are Simply Much More Persuasive Than Others
  • Chapter 15 - Why Leaders Should Embrace Social Media: The Six Reasons You Should Be More Engaged
  • Chapter 16 - What is Your Leadership Inspiration Quotient? How to Make the Intangible More Tangible


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