Consumer Experiences and Emotion Management

  • 4h 41m 1s
  • Avinash Kapoor
  • Gildan Media
  • 2020

Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' life. Further, the challenges that marketers and researchers face in today's global markets are to understand the expression of the emotions or consumer emotional experience.

The purpose of this audiobook is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This audiobook is an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including psychological disorders and well-being.

In this Audiobook

  • Chapter 1 - Consumer Emotions
  • Chapter 2 - Dynamics of Emotions
  • Chapter 3 - Experience and Facial Expressions of Emotions
  • Chapter 4 - Emotions and Group Behavior
  • Chapter 5 - Emotions and Individual Behavior
  • Chapter 6 - Consumer Experience Management

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