Converge: Transforming Business at the Intersection of Marketing and Technology
- 7h 9m
- Bob Lord, Ray Velez
- Gildan Media
- 2020
To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their firsthand experience working closely with global brands - including AXE, Intel, Samsung, and Kellogg - to solve business problems at the collision point between media, technology, and marketing.
With in-depth looks at cloud computing, data- and API-enabled creativity, ubiquitous computing, and more, Converge presents a road map to success.
An audiobook by practitioners for practitioners, Converge is about rethinking business organizations for a new age and empowering your people to thrive in a brand, new world.
In this Audiobook
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Chapter 1 - The Collision of Media, Technology, and Creativity
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Chapter 2 - Next-Generation Storytelling
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Chapter 3 - Data-Driven Experiences
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Chapter 4 - The Cloud
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Chapter 5 - Marketing is Commerce, Commerce is Marketing
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Chapter 6 - Media
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Chapter 7 - Ubiquitous Computing
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Chapter 8 - Creating a Religion around Convergence
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Chapter 9 - How to Change Your Organizational Structure
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Chapter 10 - How to Change Your Processes
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Chapter 11 - Achieving Convergence Through Agile Methodology
