Corporate Communication Crisis Leadership: Advocacy and Ethics
- 19m 26s
- Matthew Corr, Ronald C. Arnett, Sarah M. Deluliis
In Corporate Communication Crisis Leadership, the authors discuss how a failure to ground your company ethos-and its communication strategy-in honesty and integrity could threaten both the company's good name and its financial bottom line. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
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