Counter-Cola: A Multinational History of the Global Corporation

  • 15h 49m 29s
  • Amanda Ciafone
  • Recorded Books, Inc.
  • 2019

Counter-Cola charts the history of one of the world's most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal - of the 20th and 21st centuries. A story of global capitalism, it is not without contest. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers' rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism's imperative to assimilate critiques or reveal its limits.

In this Audiobook

  • 1. The Coca-Cola Bottling System and the Logics of the Franchise
  • 2. Mediating Coca-Colonization: Negotiating National Development and Difference in Coca-Cola's Postwar Internationalization
  • 3. “I'd Like to Buy the World a Coke”: The “Real Thing” and the Revolutions of the 1960s
  • 4. Indianize or Quit India: Nationalist Challenges to Coca-Cola in Postcolonial India
  • 5. A Man in Every Bottle: Labor and Neoliberal Violence in Colombian Coca-Cola Bottling
  • 6. Water for Life, Not for Coca-Cola: Commodification, Consumption, and Environmental Challenges in Neoliberal India
  • 7. CSR: Corporate Social Responsibility and Continued Social Resistance, A Nonconclusion